Taking things forward, a lot of business owners are venturing into online marketing to be able to reach possible clients even from different parts of the globe. With the different strategies using the power of the World Wide Web, one can run an effective campaign with less time, effort, and money invested unlike the conventional marketing strategies.
The main goal in online marketing is to rank higher on top search engines such as Google, Yahoo!, and MSN. When they were able to accomplish this, luring more prospective customers will be easy.
And the only way to land on top is to have a huge amount of traffic coming into the website. Traffic is the lifeblood of online marketing, so it is important to make sure that every move you make in SEO will get good traffic or all your efforts will go to waste.
Basically, traffic creation can be divided into two categories: Inorganic and organic traffic creation. Obviously, inorganic traffic is acquired through paid advertising while the organic one is earned by different SEO methods that are free of charge.
Inorganic or paid traffic generally consists of methods such as pay per click (PPC), cost per click (CPC), banner ads, and others. They may be fast but it is not recommended for newbies in the online advertising since one must be familiar in the ways of paid traffic because it includes money investment.
Organic traffic or free traffic, on the other hand, is traffic acquired through results delivered by search engine results. It is important in an organic traffic creation to land on a good spot of search engine results as most people usually click the first few links that appears on a results page.
This organic traffic creation is free of charge yet it requires effort from the marketer to optimize content to be able to have a visible spot. With this comes the different search engine optimization strategies.
This method may appear tedious as you have to exert more effort but it can be very beneficial to one practicing it. Here, you can have a strong online campaign foundation and build connections with people who come across along the way.
Organic traffic requires you to have more materials such as articles to be used as a promotional material for your website. Such articles are good foundation as once they are up on the web, people will eventually find its way to your materials.
You can also build a series of connections between other related websites in exchanging materials. With this, you can help one another in your own campaigns.
Unlike those in paid advertisement that has expirations, organic traffic is long lasting. Once you have landed on top, you can stay there even for a long time.