Transparency in Dresden
Note to self to swing by Dresden to see VW's 2002 final assembly plant for their Phaeton model. Called the "transparent factory" it sports a visitors' gallery with views of all aspects of assembly. The process is nice to look at, with maple wood floors and maple wood conveyor belts serving ergonomic workstations.
The transparency pays heed to recent management theories and supports the marketing for the Phaeton by developing the story about a hand-built quality car. And it supports the story about Volkswagen as a forward-thinking, employer-friendly car manufacturer with nothing to hide.
The intentions have produced something that looks pleasing to the eye.
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